What is engagement in social media

With the right tools in place , your social media channels can be set up to turn those views into appointments and visits to your business, which will result in more sales. Social Media Engagement is More Cost Effective than Traditional Advertising One of the limitations of traditional advertising me if you send a printed flyer to , people or 5,, while it costs the same amount to print and mail each one, it will be much more expensive to print , On the other hand, social media engagement campaigns that produce a lot of shares can generate a lot more views and publicity for your business than a paper flyer ever could — all for a one-time cost.

A single person sharing or re-tweeting a message from your company could reach hundreds or even thousands of people for virtually no cost! High Social Engagement Boosts Brand Awareness Each time an individual interacts with your brand on social media, overall awareness of your brand is increased.

If a customer likes your Facebook page or one of your posts, friends and followers of that person will see that engagement, followers of your brand may see that engagement, and overall awareness of your brand increases. Here are some strategies that brands can use to boost social media engagement and start enjoying its benefits:. Offer Incentives for Social Sharing Offering an incentive that triggers a social share is one of the best-value social media marketing initiatives.

This idea can work differently depending on your business, and here are some examples:. Effective incentives offer an immediate benefit that requires the customer to promote the business for free to their social media following. For added effect, ask the customer to include hashtags that will help expand the reach of their post. Deliver Quality Content The best way to build engagement with your existing followers is by creating content that they want to engage with.

This could mean an informative or appropriately controversial article that sparks a conversation between your followers or an offer of coupons for your business. Either way, delivering quality content depends on understanding what your customers want from you and how you can provide genuine value. Give and Take to Boost Engagement Advertisement used to be a one-way communication channel from the business to the customer.

If someone posts a positive review of your service on social media, take the time to thank them and invite them back in. If someone posts something negative, apologize and offer to make it right.

You can offer business cards with links to your social media accounts, list the information for your social profiles and Twitter handle on your store bulletin board or even set up a space in your store where customers can take an attractive selfie for Facebook or Instagram.

One of the fastest ways to get engagement with your account is to host a giveaway. These giveaways can take place on Twitter or on Instagram or even cross-platform. A post shared by kleankanteen kleankanteen. To make the giveaway even more special, Klean Kanteen partnered up with other bicycle companies to create the ideal bike kit. Bringing other companies into the giveaway means a wider audience for everyone, especially if they have similar target audiences.

Some Instagram giveaways also ask for comments or follows for increased engagement. The Sprout Social Index, Edition XI: Social Personality report found that 3 in 4 consumers want humor from brands but only a third want that humor to be snarky. Madonna and child.

When the COVID—19 pandemic hit and the museums were forced to close to visitors, they turned to more creative ways of sharing their collections and engaging their audiences.

The Getty Museum made a Twitter challenge: to recreate a work of art using only the household objects around you. In return, the Tweet received over 4k replies, 11k retweets and 26k favorites. The fear of missing out FOMO is a strong tactic to use when you want people to pay attention to your brand. Flash sales and intriguing content both fall into this category. Fenty Beauty put a short video up and explicitly wrote that if that post received k likes, they would post an unreleased video of Rihanna on Friday.

This is a two-fold strategy: the post would eventually reach k likes but the caption makes it even more necessary to reach it faster. And the second part is that people will come back on Friday to view the video, making that post a potentially high engagement one.

Direct messages, replies and story interactions all count towards engagement numbers. Dubsado is a CRM platform with a very engaging user base. Potential and current users are able to interact with each other and bounce ideas. The company also makes product announcements in the group and you often see their own customer service representatives hosting Live videos. Stickers are an increasingly bigger component of Instagram Stories.

Experiment, observe the reaction, tweak and repeat. Not sure what to chat about on any given day? Commenting on current events and trends in a way that ties in your brand is an opportunity to instantly connect with an audience in a timely way. Trending pop culture remember the spring of Tiger King?

Good luck to the nominees tonight. Don't forget to look down before your speech. Online, you need that give and take, too. Either way, this is an opportunity to reach out and say hey. And there is! A lot of brands encourage their social team to personally sign-off on their posts. A post shared by National Cowboy Museum nationalcowboymuseum. A speedy response can lead to increased customer satisfaction, and save your team time so they can provide even more support and human touch elsewhere.

Answer enough questions of a similar type, and Hootsuite will suggest replies based on your previous responses kind of like the Google suggested reply feature in G-Chat. Hootsuite Inbox can help you manage all your comments and DMs in one place. Check out how it works in the video below:. Posting frequently—one to three times a day, ideally—is important to keep your content fresh and active in the social streams.

Try setting aside a block of time either daily or weekly to deal with creating and scheduling posts, and another regular time slot to deal with reactive and proactive responses. This will create a stronger connection between your business and your customers and exemplify your commitment to customer service. Depending on which social media platforms you use, engagement may mean different things.

Facebook: Facebook measures engagements by likes, reactions, comments, shares, and some clicks on links, photos, or videos. Engagement rates on Facebook are measured by engaged users, not total engagements; if someone likes and comments on the post, that counts as two engagements, but one engaged user.

Twitter: Twitter engagements are measured by retweets, replies, follows, favorites, tweet expansion, or clicks on links, hashtags, embedded media, the username, or the profile picture. Engagement rates are calculated by adding all of these engagements up and dividing by total impressions. Instagram: Instagram defines engagements as likes, comments, and saves on a post. There are a few ways to calculate Instagram engagement rates, and some Instagram users include or omit other factors like shares.

To calculate an engagement rate, Instagram takes these metrics and divides by the total impressions. Engagement helps you measure how well your social media campaigns are performing and how your audience and potential customers react to your brand. In an era where social media users spend on average 2 hours and 22 minutes on social platforms daily , social media marketing is essential for businesses to stay in touch with old customers and find new ones.

Poor engagement could reveal customer dissatisfaction or disinterest in your brand.